Demos

  • Average HHI of $110,000
  • $100k – 150k 114 Index, $150k + 124 Index
  • Average age of adults in household 35-54
  • Average two children with at least one in high school
  • Sports families that are very active
  • College degree 114 index, Grad School 122 index

Spending

  • Parents spend $9,470 on average annually on each kid
  • 1-5 parents spend $1,000/month per child on athletics
  • 91% of parents will switch to a brand that supports causes like schools

Drives an SUV

Booked ski vacation

Goes out to eat 2x per week

Has four smartphones

Kids play six different sports

Owns a home

Targeting Options

BY LOCATION

National
State
City
School District
Individual School

BY DEVICE

Desktop
Mobile
Tablet

BY AUDIENCE

Demographic
Household Income

The Mascot Media Mom

The Mascot Media Student

Mascot Media

Connect your brand with high school sports in your community, your state or across the nation.