- Average HHI of $110,000
- $100k – 150k 114 Index, $150k + 124 Index
- Average age of adults in household 35-54
- Average two children with at least one in high school
- Sports families that are very active
- College degree 114 index, Grad School 122 index
Demos
Spending
- Parents spend $9,470 on average annually on each kid
- 1-5 parents spend $1,000/month per child on athletics
- 91% of parents will switch to a brand that supports causes like schools
Targeting Options
BY LOCATION
National
State
City
School District
Individual School
State
City
School District
Individual School
BY DEVICE
Desktop
Mobile
Tablet
Mobile
Tablet
BY AUDIENCE
Demographic
Household Income
Household Income